EA7 was born in 2004 from an intuition of Giorgio Armani, who decided to create a line with a strongly sporty connotation.

A proposal that celebrates the world of sport and its values, such as dedication, sacrifice and teamwork, graphically represented by the number '7'.

Cou7ure was born from streetwear, an authentic stamp of the current generation that constantly seeks change, new frontiers and freedom.

This is translated into quirky designs using luxury, sustainable materials. Cou7ure distinguishes itself from traditional brands by introducing a perfect mix of casual chic and streetwear.

It is our mission to make things unique and out of the ordinary. Our goal; Become a brand that defines todays generation while never stopping and straying from the path with a fast and passionate lifestyle.

Our collections are inspired by lyrics, shapes, materials, massive movements and open-minded thoughts. Influenced by street culture, urban life and great personalities who built this world.